Start your Digital Marketing career.

Master the tools and skills needed to start a career in digital marketing. You will learn how to manage your social networks, launch advertising campaigns, optimize SEO and conversion rate and use Google Analytics…

Start your Digital Marketing career.

Master the tools and skills needed to start a career in digital marketing. You will learn how to manage your social networks, launch advertising campaigns, optimize SEO and conversion rate and use Google Analytics…

6 Chapters

48 Exercices

6 Projects

6 One to one meetings

6 Workshops

Duration: 12 weeks

Learn on our platform 24/7

Available in our office spaces during the evening

4 hours / week attendance

Available in our office spaces or online

Rich Content

Differentiate between Marketing and Digital Marketing. Learn about the components of Digital Marketing. Identify the social media that best suits your business. Explore the metrics that need to be Tracked in order to measure your impact.

Understand Content Marketing. Understand the landscape of social media platforms and when to use each one of them. Understand the different types and formats of content that work best for each social media platform. Learn how to adapt your content to each social Media. Manage your content. Get introduced to the Toolkit of a community manager.

Get introduced to Social Media Advertising Strategy.

Understand Advertising steps in each Social Media Platform.

Learn Facebook Business Components and the role of each component.

Learn how to run a successful Facebook Ad Campaign to reach your Marketing Goal.

Learn how to set effective Ad sets.

Become able to create, manage and optimize a Facebook Ad Campaign.

Learn about the Key Metrics on your Ads Manager to measure your Ad Campaign effectiveness and track its performance.

Get a glimpse on extra features of Facebook Business to leverage your Business.

Understand how to set up a Google Analytics Account and how it works.

Understand the role of the different Google Analytics Platform components.

Get to know the main key metrics of Google Analytics that should be taken into consideration in your report, and understand the differences and correlations between each one of them.

Learn how to understand your audience based on the different audience reports generated by Google Analytics.

Overview on acquisition sources and how to interpret them.

Learn how to track your users’ behavior on your website and the purpose of each site content report.

Learn how to optimize your conversion.

Get presented to SERP: the search engine results page.

Learn what on-site SEO is and how to master it.

Learn what offsite SEO is and how to master it.

Learn what technical SEO is and how to master it.

Learn how to track and audit your SEO for better results.

Get introduced to Marketing automation.

Find out how to build the Customer Journey.

Get introduced to email Marketing.

Have an overview on tools and strategies for email Marketing.

Learn how to tailor your emails based on your purpose and recipient.

Learn how to avoid Spam.

Learn how to test and optimize a conversion rate.

Sign up now

Start your Digital Marketing career.

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For who?

For those willing to start a career in Digital Marketing.

For those over 18 years old.

For those who want to boost their career or launch their project.

The goals of this training

Discover the different social networks and how to adapt your content to any type of network.

Understand how to launch ads on each platform and track key ads manager metrics.

Identify the main key Google Analytics metrics and understand the differences and correlations between each.

Analyze your audience from the various reports generated by Google Analytics.

Learn to track your users' behavior on your website and analyze marketing reports.

Learn how to optimize your conversion rate.

Understand the importance of implementing digital marketing automation system.

Analyze the customer experience and its different phases.

Get all the skills and tools that you need to launch your marketing career.

Prices and funding

Pay and join us!

GH¢ 1000

No other payment will be requested either during or after the course.

No other payment will be requested either during or after the course.

Payment options

Wire Transfer
Wire Transfer

Call us and receive all the information you need to make the payment from your bank.

By minute mandate
By minute mandate

Call us and receive all the information to pay from the post office nearest to you.

In one of our office spaces
In one of our office spaces

Make an appointment with one of our educational consultants and pay in one of our hackerspaces.

Get Ready for the jobs of the future

42% of job vacancies are influenced by digitization and there are 400,000 new jobs in the digital industry! iCodeGh’s vision is to train the talents of tomorrow, those who will be able to face, and even benefit from digitalization. This path will allow you to master the essential tools and skills to launch you marketing career.

Why choose this program?

Personalized follow-up

Each student will be accompanied by an outstanding instructor. We strongly believe that effective training requires human assistance.

Personalized follow-up

Our platform allows our students to access their trainings at any time, organize their schedule with their instructor, monitor their performance and identify areas for improvement.

Rich and interactive content

Our educational platform is the result of the collaboration of our educational team, our developers, our UX designers, our content creators and our partners.

Our community

Join a community of digital enthusiasts who bring you support, motivation and creativity. various events are organized by and for the community: Talks, Panels …

A unique experience

The iCodeGh experience is one of a kind! Our method allows our students to develop their technical and personal skills. By joining our community, students learn to work in groups, develop critical thinking and soft skills, enhance their critical thinking, and improve communication skills.

Several milestones allow our students to master technical skills:

1

Assessments: these are quick exercises (quizzes, coding exercises, etc.). They are found after each skill to test the student’s comprehension of the course.

2

Checkpoints: these are mini-projects that allow the student to put into practice what he has learned and to prepare for the final project. The checkpoints are then corrected and evaluated by the instructor.

3

One-to-one meetings: these are one-to-one meetings between the student and the instructor. The instructor meets up with the student and asks him several oral questions to test his understanding of what he has learned and give him feedback on the points that should be improved (between 5 and 20 depending on the program).

4

Workshops: these are mini presentations led by the instructor during which he explains a concept or solves a problem live with the students. The goal is to consolidate the knowledge of our students through practical exercises.

5

Final project or Lab phase: this is the moment during which the student will put into practice everything he has learned during the program and build his own technological product from scratch. The student is highly assisted by the instructor throughout this phase.

Choose the best fit for you

Night courses

This track is also available during night courses. Learn, develop new skills or prepare for a career change while still at work or school.

Weekend courses

This track is also available during night courses. Learn, develop new skills or prepare for a career change while still at work or school.

Online

This track is also available during night courses. Learn, develop new skills or prepare for a career change while still at work or school.

In our hackerspaces

This track is also available during night courses. Learn, develop new skills or prepare for a career change while still at work or school.

Guaranteed supervision

Our instructors are always present either physically or online to mentor students, they organize one-to-one meetings and help their students move forward and validate projects to facilitate the assimilation of every online course content.

Frequently Asked Questions

Yes, all of our programs are available in Online format and can take place 100% online with the supervision of our instructors through several collaborative tools.

It depends on the chosen program. Our courses can last from 4 to 16 weeks.

Our trainings are held in our hackerspaces and in our offices.

Our instructors are chosen on the basis of their technical and educational skills. They also are trained on our programs and our methodology. They monitor and validate the progress of each student, assist and supervise them throughout the course. We respect a ratio of 10 students per instructor.

All of our programs are certified. We are state approved and our certificate is recognized nationwide and by our recruiting partners. But most importantly we will help you get a portfolio that will help you get hired. As of today, companies care less about degrees and more about the projects you have done.

We launch a new session every month.

**Refund Policy** iCODEGh students have the right to cancel their course up to 14 calendar days after the first session. The day of the first session counts as the first day of the 14 calendar days. The student will receive a 100% refund of their payments made if the cancellation is requested within this initial 14 day period. After the initial 14 day period, no refunds will be provided. The refund will be processed within seven days after the cancellation request. **Deferral Policy** iCODEGh students have the right to defer their course up to 14 calendar days after the first session. The day of the first session counts as the first day of the 14 calendar days. However, a processing fee equivalent to 5% of the course price will be applied for the deferral. The student must select the return date when asking for the deferral. The maximum allowed deferral is three (3) sessions. **Transfer Policy** iCODEGh students can ask to transfer to a different course up to 14 calendar days after the first session. The day of the first session counts as the first day of the 14 calendar days. However, a processing fee equivalent to 5% of the course price will be applied to transfer to a different course. If a Full-Time student transfers to a Part-Time course, the Full-Time student will be reimbursed the difference of price minus the processing fee equivalent to 5% of the full-time course price. If a Part-Time student transfers to a Full-Time course, the Part-Time student needs to pay the difference in price plus the processing fee equivalent to 5% of the part-time course price. If a Full-Time or Part-Time student wants to transfer her or his course to another person, this is possible only within the first 14 calendar days. However, a processing fee equivalent to 5% of the course price will be applied. **Public/Religious Holidays** iCODEGh will not reschedule any classes that could not take place due to nationally recognized public and/or religious holidays. **Full-Time Instructor Absences** Classes where a full-time instructor was absent will not be replaced if the full-time assistant was present and the class took place. If the class did not take place at all, the instructor and the students will find a convenient time in order for all parties for the class to be replaced. **Part-Time Instructor Absences** Classes where a part-time instructor was absent will not be replaced if a backup instructor was present and the class took place. If the class did not take place at all, the instructor and the students will find a convenient time for all parties in order for the class to be replaced.

Sign up now

Start your Digital Marketing career.

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